Top 5 Beauty Retail Apps on iOS in Australia Q3 2021

The third quarter of 2021 saw significant activity in the beauty retail app market on iOS in Australia. Here, we break down the performance of the top 5 beauty retail apps, based on data from Sensor Tower.

Sephora - Beauty Shopping Weekly downloads for Sephora - Beauty Shopping showed a steady increase in July, peaking at approximately 4.7K in the week of July 26. However, there was a gradual decline in August and September, with downloads dropping to around 3.4K by the end of September. Active users followed a similar pattern, starting at 13.3K in late June and reaching a peak of 16.1K in late July before stabilizing around 14.6K by the end of September.

MECCA - Beauty Shopping MECCA - Beauty Shopping saw a notable spike in weekly downloads at the beginning of August, with numbers reaching approximately 9K. After this peak, downloads fluctuated, stabilizing around 2.7K by the end of September. Active users mirrored this trend, increasing from 3.9K in late July to 9K in early August, and then gradually rising to 8.1K by the end of the quarter.

Adore Beauty | Shop Beauty Now Adore Beauty | Shop Beauty Now experienced a varied trend in weekly downloads. Starting at 6.1K in late June, downloads dropped significantly in early July but then saw a recovery, peaking at 2.6K in mid-September. The app continued to maintain a steady download rate above 1.5K for most of the quarter.

Think Dirty – Shop Clean Think Dirty – Shop Clean had an interesting quarter, with weekly downloads peaking at 6.6K in early July. Following this peak, there was a sharp decline, with numbers dropping to around 236 by the end of September. Active users also showed a similar trend, starting at 4.9K in late June, peaking at 15.2K in mid-July, and then declining to approximately 6.4K by the end of the quarter. Revenue varied, peaking at $143 in mid-July and seeing minimal fluctuations thereafter.

BEAUTY BAY BEAUTY BAY showed a modest performance in terms of weekly downloads, starting at 143 in late June and peaking at 588 in mid-September. Active user numbers increased from 1.2K in late June to 2K in mid-September, indicating a steady growth in user engagement.

These insights highlight the dynamic nature of the beauty retail app market on iOS in Australia during Q3 2021. For more detailed insights and data, visit Sensor Tower.